Rob, the director and owner of Proform Insititute, has extensive experience across elite sports. Currently, he serves as the Head of Athletic Performance for the NSW Waratahs Academy, Fetu Samoa, Australian Secondary School boys rugby league and oversees the Eastern Suburbs Rugby Union Colts.
Rob’s impressive career includes roles as Strength and Conditioning Coach for the NRLW Dragons, inaugural Head of Performance for the Illawarra Steelers Female Division, and Strength and Conditioning Coach for the Sky Blues. He has also contributed to NSW Rugby League Women’s Pathways, working with NSW Origin and NSW Country teams.
Academically, Rob holds a Bachelor of Exercise Science, a Bachelor of Exercise Physiology, and a Master’s in Strength and Conditioning, combining his expertise with a passion for athlete development and high-performance success.
With over 15 years of experience as an Illawarra basketball representative, including five years as an NBL1 player and captain, Pat brings a wealth of leadership and high-performance expertise to the table. A 6-time NSW representative and 2-time National Gold Medalist, Pat also was part-time AIS scholarship holder and a proud member of the U19 Australian squad.
Academically, he holds a Master of Exercise Physiology with distinction and a Bachelor of Exercise Physiology from the University of Wollongong.
His combined athletic and academic achievements fuels his passion for optimising and guiding athletes into systems so they don’t make the same mistakes
Jordan, a Doctor of Physiotherapy, brings unparalleled expertise and passion to Proform Institute as our Lead Physiotherapist. Serving as Head Physiotherapist for Macarthur Bulls FC Senior Men’s Academy and Assistant Physiotherapist for the A-League Men’s squad, Jordan delivers elite-level proficiency in injury diagnosis, rehabilitation, and prevention.
Being a Level 2 Australian Strength and Conditioning Coach and drawing from experience working with prestigious organisations like NSW Waratahs, Hockey NSW, and Illawarra Steelers, Jordan combines his passion for physiotherapy and performance to ensure not only a safe return to play but a triumphant return to peak performance.
With Jordan’s guidance, athletes don’t just recover—they excel.
Ella has been involved in elite level sport for over a decade having been a key contributor to Basketball Illawarra and Basketball NSW representative teams, including captaining NSW state teams and the Illawarra NBL1 women’s team for the previous 2 years. Experiencing high standards of performance, including time with the Sydney Future Flames, she brings a first-hand understanding of what it takes to compete consistently as a female athlete.
Graduating from the University of Wollongong with a Bachelor of Exercise Science and Rehabilitation with Distinction, Ella utilises her expertise and experiences to aid in building complete athletes with a particular passion for female athlete development.
Riley grew up immersed in health, fitness, and sport, which shaped my early values. From martial arts and team sports to national competition in Taekwondo, Karate (ISKA), boxing, and bodybuilding, Riley has pursued every chance to move, compete, and improve. At 15, he became Australia’s youngest IFBB champion, winning the National Teenage Men’s Physique title.
His focus gradually shifted from aesthetics to performance. He developed a deep passion for combat strength and conditioning, blending martial arts with targeted strength training to help fighters reach their peak. After moving to Wollongong and building his coaching career from the ground up, he connected with the team at Proform Institute. To gain true insight into his athletes’ world, he competed in an amateur MMA fight, fully committing to camp and weight cut. The experience sharpened his empathy and precision as a coach.
He now leads strength and conditioning programs at Proform Institute, Wollongong’s leading high-performance facility. He works with athletes, high performers, and those training with real purpose delivering elite-level strength & conditioning, performance optimisation, resilience, and injury prevention in a professional sports environment. While he still trains in MMA and strength for enjoyment, his greatest passion is guiding athletes to grow in their sport and in life.
LUMIN SPORTS
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VALD PERFORMANCE
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VERVE FITNESS
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